Chevy Offers Sneak Peek At New Colorado Truck

Chevrolet will be at the Bangkok International Motor Show  on March 25th viewing the new Colorado Concept vehicle.

The truck will give clues as to what to expect in the next-generation Colorado midsize pickup truck. Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the South East Asian market to Chevrolet.  In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand.

“Trucks play a key role in most Southeast Asian markets,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle.  Thailand was a natural place to give the public a first glimpse of our all-new Colorado.”

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