Wednesday, May 30, 2012

The Chevy Volt Takes On Zombies

The Chevy Volt is well known for its incredible mileage, but what about its durability against zombies? Take a look at the latest ad from the Volt team. Which car would you prefer to drive?


Face it, some people today would worry about electric cars in the event of a terrorist attack, or calamity, or emergency – or some reason for needing to hightail it out of town. 
Beyond that, GM has always emphasized the Volt solves a perceived everyday problem of limited electric range by offering gasoline backup serviceable at normally available gas stations. 
That said, GM’s ad playing off of subconscious fears baked in from Hollywood-style post-apocalyptic scenarios features a gasoline car running out of gas while zombies chase two guys running from the mutants left from the catastrophe. 
Portrayed this way, GM bypassed its opportunity to implicitly diss the likes of the Nissan Leaf, or Mitsubishi i, Ford Focus Electric, or any other electric car that can go 70-100-some miles before running out of juice without a plug in sight.

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