Chevy's Night-Swimmin ad was highlighted on Adweek yesterday as the Ad of the Week. It's easy to see why, expecially when the Chevy Sonic and its new app are in the lime light.
A new spot from the General Motors brand and director Jason Reitman features a gang of age-ambiguous young couples—are they teens? twentysomethings?—arriving in their ride at some middle-of-nowhere lake, where they strip to their skivvies and dash into the water. After a playful bout of splashing and holding hands, etc., they emerge, shivering, to discover that the driver has accidentally locked his keys in the car. Panic? Nope. Chevy's mobile app lets him use his smartphone as a backup remote, popping open the doors by tapping his touch screen. "From close call to best night ever," assures the voiceover. Crisis averted.Click to Read More
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1 comments:
I think it's interesting that the ad shows that the car automatically locked its own doors...with the keys inside and the lights on. The kids didn't accidentally lock the keys in the car, the car locked itself. That's not a feature I want in a car...if I lock the car, I want it to lock. But if I leave it unlocked with the keys in it, I want it to stay unlocked.
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